The Tremendous Bowl has achieved its largest viewers ever for the second yr in a row: A median of 126 million viewers watched the Philadelphia Eagles play the Kansas Metropolis Chiefs on Feb. 9.
That’s a 2% enchancment from final yr’s telecast, which was already reported by Nielsen because the largest TV viewers it had ever recorded. This yr’s whole accounts for viewers throughout Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties as measured by Nielsen, Fox and the NFL, whereas final yr’s 123.7 million viewers had been measured throughout CBS, Paramount+, Nickelodeon, Univision, CBS Sports activities and the identical NFL digital properties.
Based on Fox, viewership peaked through the second quarter of the sport, with a mean of 135.7 million viewers between 8 and eight:15 p.m. ET.
The community says that streaming viewership of the Tremendous Bowl additionally hit an all-time excessive with 13.6 million of the full viewers tuning in by way of Tubi and just below one million utilizing NFL+ or different NFL platforms.
Moreover the sport itself, the half-time present was a serious draw to the telecast. Kendrick Lamar was the headliner, notably performing his Drake diss monitor “Not Like Us” — just lately named essentially the most embellished music in Grammy historical past — and bringing out movie star friends together with SZA, Samuel L. Jackson, Serena Williams and Mustard.
The telecast additionally featured the same old multitude of celebrity-filled adverts. On YouTube, the most-watched commercials included a Reserving.com advert that includes the Muppets, a Goldilocks-themed Ram Vehicles advert led by Glen Powell and an advert for the Google Pixel 9.
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