Wheat Thins or Skinny Wheat? Nutter Butters or Peanut Butter Crème Stuffed Cookies? Nilla Wafers or Vanilla Wafers?
They might sound the identical, look related and, to some, even style the identical.
And that’s precisely the problem for Mondelez Worldwide, a company big behind the name-brand variations of many snacks.
Mondelez, which is predicated in Chicago, filed a lawsuit final month in a federal courtroom in Illinois towards the U.S. department of the German grocery store chain Aldi, which has its U.S. headquarters in Batavia, Sick., over what it says is Aldi’s look-alike product packaging.
The swimsuit says that Aldi “blatantly copies” Mondelez signature snacks in a manner that’s “prone to deceive and confuse prospects.”
The lawsuit additionally claims that a few of Aldi’s packaging threatens to “dilute the distinctive high quality of Mondelez’s distinctive product packaging” and “irreparably hurt Mondelez and its useful manufacturers.”
Mondelez is searching for financial damages and a courtroom order stopping Aldi from promoting merchandise that Mondelez claims infringe on its emblems.
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