Atlassian has signed a multi-year deal to develop into the title accomplice of Williams Racing, within the largest deal within the workforce’s historical past.
It’s now the primary title sponsor of Williams since 2020 and the partnership additionally extends past branding, with Atlassian turning into the official know-how accomplice and official collaboration software program accomplice of the workforce.
The information comes forward of the 2025 Williams automotive launch on Friday and the F175 livery launch occasion at London’s O2 Enviornment subsequent week.
“I’m delighted to welcome Atlassian into System 1 and our evolution into Atlassian Williams Racing,” mentioned Williams workforce principal James Vowles.
“Attracting a title partnership of this dimension and significance is a momentous day in our workforce’s illustrious historical past and a serious milestone in our comeback transformation.
“We’re setting up all the precise substances to get this workforce again to the entrance of the grid, and in Atlassian we have now a accomplice that by way of its know-how and instruments will assist unleash our full potential by bettering teamwork and collaboration proper throughout the organisation.
“Our values and ambition align completely, and I’m enthusiastic about what we will obtain collectively.”
Atlassian Williams Racing
Photograph by: Williams
Williams has a wealthy historical past of title sponsors, however Atlassian turns into the primary since Dorilton Capital bought the workforce 5 years in the past.
Earlier title companions embody AT&T, Martini and ROKiT and Atlassian CEO Mike Cannon-Brookes is happy to be the most recent identify related to the nine-time F1 constructors’ champions.
“System 1 is the final word workforce sport,” he mentioned. “It is the place engineers, builders, industrial groups, pit crews and numerous others work collectively in real-time at unimaginable speeds to race for a podium end.
“Atlassian shares Williams’ deep perception within the energy of teamwork. We all know that when nice groups have the precise instruments and practices, they will obtain issues that may be unimaginable alone.
“As one of many first world know-how corporations out of Australia, we perceive what it is prefer to have ardour, drive and the idea that you just’re constructing one thing nice.
“This workforce has been by way of a exceptional transformation, and I imagine Atlassian Williams Racing has all of the foundations for a renewed period of greatness.”
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