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The curtains have lifted at Cupertino, with Apple unveiling the iPhone 17 collection, Apple Watch Sequence 11, Apple Watch Extremely 3, AirPods Professional 3, and extra throughout its hour-long keynote this week. What, have been you anticipating much less when the occasion was actually titled “Awe Dropping?”
ZDNET is on the bottom in Cupertino to cowl every thing, and we have rounded up the largest bulletins of the day. Keep tuned for updates as they arrive.
What main merchandise have been introduced?
iPhone 17 collection: Apple kicked issues off with the usual iPhone 17 for $799, which now incorporates a 120Hz ProMotion show, an enhanced front-facing digital camera for versatile recording, and an A19 chipset.
The showstealer, nevertheless, was arguably the brand new $999 iPhone Air mannequin, Apple’s thinnest and lightest cellphone to this point. In accordance with Apple, it runs on a extra highly effective A19 Professional chip, has just one digital camera sensor because of its restricted measurement, and is durably constructed.
Additionally: iPhone 17 Professional vs. iPhone 16 Professional: How to decide on
The Professional and Professional Max fashions — which begin at $1,099 and $1,199, respectively — additionally bought a redesigned again cowl, with a bigger digital camera visor that homes an enhanced telephoto sensor. A brand new vapor chamber cooling system retains the telephones operating at peak efficiency for longer, whereas prolonging the battery life.
Apple Watch Sequence 11: Apple highlighted how the $399 Apple Watch is a vital piece of non-public well being and security know-how by sharing real-world, life-saving testimonials. The upcoming Apple Watch Sequence 11 would be the thinnest and most snug watch but, that includes 5G connectivity, new watch faces, and an especially scratch-resistant ceramic design.
Apple Watch Extremely 3: The $799 Apple Watch Extremely 3 incorporates a brighter, wider-angle OLED show with thinner bezels, permitting for a bigger display screen. It will likely be the primary Apple Watch to supply satellite tv for pc connectivity for emergency messaging and placement syncing, together with 5G help. The Extremely 3 can also be rated for the longest battery lifetime of any Apple Watch, lasting as much as 42 hours on a single cost.
Additionally: Enthusiastic about Apple Watch 11’s hypertension characteristic? It is coming to older fashions too
Apple Watch SE 3: The third-generation $249 Apple Watch SE runs on an S10 chip and now features a new always-on show. This mannequin additionally introduces quick charging for the primary time, giving customers as much as eight hours of battery life with only a 15-minute cost. It maintains an 18-hour general battery life and is suitable with iOS 26, which unlocks superior options.
AirPods Professional 3: The occasion started with the launch of the $249 AirPods Professional 3, which characteristic a multi-port acoustic structure for improved sound high quality on each music and calls.
The brand new earbuds have twice the lively noise cancellation of earlier fashions and a battery lifetime of as much as eight hours with ANC on, a four-hour improve. They will even help Reside Translation powered by Apple Intelligence and include new ear ideas in 5 sizes for a greater match.
Additionally: You possibly can preorder Apple’s new units this week: iPhone 17, Watch 11, AirPods Professional 3 and extra
For extra on-site protection of Apple’s iPhone 17 occasion, try our sibling websites’ stay blogs at CNET, PCMag, Mashable, and Lifehacker.
Reside weblog (refresh for updates)
By Nina Raemont, Wearables Editor at Sept. 9, 9:34 p.m. ET
The Apple Watch SE 3 is the underdog that few anticipated Apple to announce at its annual {hardware} launch. It does not have the superior {hardware} that its siblings boast – Apple contains the S10 chip it developed for 2024’s Sequence 10 smartwatch lineup. It lacks among the hotter options the Apple Watch Sequence 11 or Apple Watch Extremely 3 pack, like Hypertension Detection or Satellite tv for pc Connectivity. Nevertheless it’s shaping as much as be a very good worth for smartwatch curious customers. I stay up for testing the be careful to search out out for myself.
By Kerry Wan, Managing Editor / Sept. 9 at 8:20 p.m. ET
Yearly, when a brand new iPhone launches, I get requested, “Ought to I improve from my present cellphone?” And yearly, I reply by asking if the most recent options make a dramatic distinction to how they use their cellphone.
Listed below are the largest new options you may get by upgrading to the iPhone 17 collection in comparison with earlier generations.
- From iPhone 16 collection: A greater selfie digital camera that may auto-frame the topic, a 120Hz show on the bottom mannequin, improved thermal cooling (Professional solely), and a sharper telephoto lens (Professional solely).
- From iPhone 15 collection: A Digicam Management button, slimmer bezels and bigger shows, sooner USB-C charging speeds, and all of the above.
- From iPhone 14 collection: An Motion button, USB-C charging, an aluminum-forward design (Professional solely), and all of the above.
- From iPhone 13 collection: A Dynamic Island punch-hole digital camera, eSIM help, and all of the above.
By Kerry Wan, Managing Editor / Sept. 9 at 3:42 p.m. ET
The hands-on pictures I’ve seen to this point of the iPhone 17 Professional in Cosmic Orange are giving me immense FOMO. It is so refreshing to see Apple department out of the usual black, white, and grayish hues and be extra experimental. However as all the time, if customers need extra of this, they’re going to need to vote with their wallets.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 4:31 p.m. ET
Whereas I’m not an orange particular person and personal not one ounce of orange in my wardrobe or equipment, the Cosmic Orange colour is totally beautiful. As we mentioned within the workplace, the hands-on footage makes it evident that the colour is way much less of a site visitors cone orange and extra of a copper-like shade.
By Kerry Wan, Managing Editor / Sept. 9 at 3:00 p.m. ET
Apple CEO Tim Prepare dinner is on the ground and taking pictures with members of the press. Clearly, the ultraportability of the iPhone Air makes it fairly simple to elevate up and take group selfies.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 2:16 p.m. ET
That is a wrap for the Apple launch livestream and occasion. Now, our ZDNET crew on the bottom is heading to the units to get hands-on footage and insights. We are going to proceed to replace this stay weblog as these pictures, movies, and articles are available in; plus, keep tuned for our occasion day evaluation.
By Kerry Wan, Managing Editor / Sept. 9 at 2:15 p.m. ET
Listed below are the iPhone 17 beginning costs, all of which include a base storage of 256GB now:
- iPhone 17: $799
- iPhone Air: $999
- iPhone 17 Professional: $1,099
- iPhone 17 Professional Max: $1,199
You possibly can preorder beginning this Friday, Sept. 12, at 5:00 am PT, and all telephones will likely be out there on the market beginning on Friday, Sept. 19.
By Nina Raemont, Editor / Sept. 9 at 2:09 p.m. ET
I have been wishing for sleep scores on the Apple Watch for a very long time, and I stay up for testing out the characteristic on the Sequence 11. The characteristic brings a standard well being monitoring characteristic to Apple’s newest lineup of units, and retains the tech big in competitors with its wearable rivals which have already carried out the characteristic into their units.
By Jason Hiner, Editor in Chief / Sept. 9 at 2:07 p.m. ET
All three iPhone 17 Professional cameras are actually 48MP and Fusion cameras, that means they’ve a number of efficient lengths. So the zoom digital camera is now 4x with an 8x “optical-quality” zoom. Which means Apple has really downgraded the optical zoom from 5x to 4x. I am unsure how I really feel about that, however I will withhold judgement till I attempt it.
That stated, Apple famous it used the iPhone 17 Professional to movie the launch occasion, because of its superior video capabilities. The iPhone 17 Professional helps the extremely anticipated ProRes RAW seize and Genlock.
By Kerry Wan, Managing Editor / Sept. 9 at 2:00 p.m. ET
Lastly, the iPhone 17 Professional is right here. This time, it is made with aluminum as a substitute of titanium for a lighter but extra sturdy construct. The cellphone options “the largest battery in an iPhone,” Apple says, runs on the identical A19 Professional chip because the iPhone Air, and options an improved thermal cooling system that spreads all through the cellphone physique.
Water is sealed inside the vapor chamber to dissipate warmth and maintain efficiency (a 40% enchancment from the iPhone 16 Professional). In different phrases, the iPhone will run at peak ranges for longer whereas retaining extra battery life over time.
On the entrance, a brand new anti-reflective coating ought to enhance the display screen’s viewing angles, particularly when outside. All three cameras are 48MP fusion sensors, that means they will flex between varied zoom ranges. The telephoto sensor, specifically, can seize at 8X optical high quality, thanks partially to the tetraprism design.
iPhone 17 Professional fashions will even characteristic the identical Middle Stage Entrance Digicam because the iPhone 17. The anodized aluminum seems to be a unibody design, with curves that mix into each little nook of the iPhone. On the again is a Ceramic Protect layering that is extra sturdy than earlier generations.
The iPhone 17 Professional will launch in solely three colours: Silver, Cosmic Orange, and Deep Blue.
Apple used Ceramic Protect on the again of the 17 Professional, similar to the Air. It is 4x extra proof against cracks whereas being thinner general, providing extra room for the battery, which is one of the best (and largest) in any iPhone.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:57 p.m. ET
I all the time beloved the bumper circumstances on the iPhones — minimal, gentle, and nice safety — and I used to be significantly bummed when Apple stopped making them. No third-party case maker ever picked up the gauntlet, which was a disgrace. These bumper circumstances additionally allowed the again of the cellphone to point out via and show Apple’s design. I am thrilled that Apple is bringing again the bumper case for the iPhone Air — excellent selection! Let’s examine if they bring about it to the Professional fashions as nicely.
By Kerry Wan, Managing Editor / Sept. 9 at 1:54 p.m. ET
Apple is making an enormous deal in regards to the iPhone Air’s help for eSIM. In truth, it’s going to be the primary iPhone to launch with eSIM solely globally. Beforehand, solely the US variations launched with eSIM, whereas different nations’ iPhones supported bodily SIM playing cards. By lowering the elements inside the cellphone, Apple says it was capable of squeeze in a bigger battery.
Apple’s choice to make the iPhone Air eSIM-only is partly logistical — there’s merely not sufficient room within the machine to slot in a standard SIM card subsequent to the battery.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:51 p.m. ET
iPhone Air has a 48MP fusion digital camera system that’s meant to perform like a number of cameras in a single, together with a 12MP 2X telephoto. Another digital camera options embody focus management, photographic types, and customized 28MM and 52MM lenses, which add 4 lenses to your digital camera. The entrance options the aforementioned heart stage digital camera at 12MP.
The battery life on the iPhone Air, supported by iOS 26 options and a considerate under-the-hood design, helps all-day battery life, in keeping with Apple. This contains 40 hours of video playback when utilizing the Air’s specifically designed MagSafe battery pack.
By Kerry Wan, Managing Editor / Sept. 9 at 1:48 p.m. ET
The iPhone Air will characteristic a brand new N1 chip, Apple’s in-house silicon that helps Wi-Fi 7, Bluetooth 6, and Thread. This comes simply six months after Apple launched the C1 modem with the iPhone 16e. The iPhone Air will even characteristic an upgraded C1X variant, which the corporate says is far more energy environment friendly, however simply as robust in community connectivity.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:48 p.m. ET
Integrating Apple’s N1 and C1X chips into the iPhone Air and calling it probably the most environment friendly iPhone ever positively provides this product the sensation of being the futuristic iPhone, harking back to the iPhone X again in 2017.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:45 p.m. ET
The announcement of the iPhone Air bought, by far, the largest response out of the group inside Steve Jobs Theater for the Apple Occasion. There’s real enthusiasm for this product. The gang particularly hollered — and there have been even some audible gasps — when the video got here up with the iPhone Air balancing on high of a finger. I am unsure individuals are going to be as excited once they be taught the digital camera and battery life compromises, however the design itself generated loads of robust reactions.
By Kerry Wan, Managing Editor / Sept. 9 at 1:45 p.m. ET
Sabrina Ortiz, sitting subsequent to me, can not recover from how skinny the iPhone Air is — 5.6mm and with a 6.5″ always-on show — and I am anticipating many customers to really feel equally. For the primary time, the cellphone is roofed with ceramic for improved sturdiness, making it as much as 5 occasions extra resistant. Impressively, the digital camera module is sculpted into the again cowl, so it melts into the remainder of the glass, lowering the scale and bulk of the machine. It is “a paradox you need to maintain to consider,” says Apple.
The body is made out of titanium for a skinny design. These supplies make the iPhone Air extra sturdy than another mannequin. The iPhone Air options the just-announced A19 Professional chip.
Apple stated the cellphone incorporates “MacBook Professional-levels of compute” and that it is “probably the most energy environment friendly iPhone we have ever made.”
By Jason Hiner, Editor in Chief / Sept. 9 at 1:38 p.m. ET
Apple utilizing AI and Middle Stage to routinely body your selfies bought an enormous response from the stay viewers contained in the Steve Theater. There are clearly a variety of creators on this crowd.
That is the primary massive AI characteristic Apple introduced on the occasion. It is extra like machine studying and never generative AI, however it’s good to see Apple integrating quality-of-life options in sensible methods.
By Kerry Wan, Managing Editor / Sept. 9 at 1:46 p.m. ET
The iPhone 17 will run on an A19 chip with a 16-core Neural Engine, 5-core GPU, and improved on-device computing. The enhancements to how the iPhone computes lend themselves to extra gaming workloads, sooner on-device AI duties, and extra. A extra environment friendly processor additionally extends the iPhone 17 battery by 8 hours of video playback.
Apple says the next-gen 5-core GPU is designed to help higher gaming, particularly paired with the show’s upgraded 120Hz refresh price.
Then there’s the brand new A19 Professional chip, which incorporates a 6-core CPU. Apple claims it’s the quickest CPU in any iPhone. It’s presupposed to allow battery effectivity for extra on a regular basis duties. The 5-core GPU additionally bought a efficiency increase, which makes it finest for AI compute. There’s a neural accelerator constructed into every GPU core, excellent for GPU-intensive AI workloads.
The A19 Professional generates warmth, Apple admits — requiring an all-new cooling system to account for it.
By Kerry Wan, Managing Editor / Sept. 9 at 1:42 p.m. ET
The iPhone 17 will characteristic a 48MP principal digital camera (that captures at 24MP binned, by default). It is nonetheless a 2x optical zoom — nothing extra — however I’ve all the time discovered the bottom iPhone digital camera adequate for zoom pictures.
Apple has additionally upgraded the selfie digital camera, calling it the “Middle Stage Entrance Digicam,” with a wider subject of view and a bigger sensor than final 12 months. Capturing a wider space permits customers to reframe their pictures, comparable to swapping from panorama and portrait mode while not having to rotate the cellphone. Permitting you to carry the cellphone vertically retains your eyes extra naturally centered on the lens.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:38 p.m. ET
Apple utilizing AI and Middle Stage to routinely body your selfies bought an enormous response from the stay viewers contained in the Steve Theater. There are clearly a variety of creators on this crowd. That is the primary massive AI characteristic Apple introduced on the occasion. It is extra like machine studying and never generative AI, however it’s good to see Apple integrating quality-of-life options in sensible methods.
By Jason Hiner, Editor in Chief / Sept. 9 at 1:40 p.m. ET
The introduction of a 120Hz ProMotion show within the iPhone 17 bought an enormous response from the stay viewers inside Steve Jobs Theater. This has been lengthy overdue. Far cheaper aggressive telephones have featured 90Hz and 120Hz screens for years whereas the usual iPhone has been caught on 60Hz, which was simply not as good to have a look at on daily basis. The 120Hz display screen makes the base-level iPhone 17 much more aggressive.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:37 p.m. ET
Apple Launches its iPhone 17 in 5 colours: Lavender, Mist Blue, Black, White, and Sage. The brand new cellphone options:
- A 6.3″ show with thinner borders
- 120 Hz refresh price (a significant deal, for the primary time ever)
- 3,000 nits peak outside brightness, the best ever on the bottom mannequin
- Ceramic Protect 2, provides it 3 times extra scratch resistance
- Seven-layer anti-reflective coating to cut back glare and distractions
- A19 chipset, which ought to assist on-device generative and enormous language fashions (LLMs) run sooner
Apple stated that if you’re upgrading from an older iPhone, you need to see unbelievable speeds. The corporate additionally recapped iOS 26 upgrades, together with Reside Translation and Visible Intelligence upgrades.
By Sabrina Ortiz, Senior Editor /Sept. 9 at 1:36 p.m. ET
Apple wraps up its Apple Watch bulletins:
- Apple Watch SE 3 $249
- Apple Watch Sequence 11 $399
- Apple Watch Extremely 3 $799
You possibly can pre-order all variations of the watch beginning immediately, and so they’ll be out there on Sept. 19.
By Kerry Wan, Managing Editor / Sept. 9 at 1:35 p.m. ET
It is Apple Watch Extremely 3 time. This 12 months, the wearable incorporates a new show that makes use of a wide-angle OLED and LTPO 3, making it brighter to view. Apple says the bezels are thinner, too, permitting the watch to have a bigger display screen inside the identical physique as final 12 months.
Just like the Watch Sequence 11, Extremely 3 helps 5G connectivity. Nevertheless it goes a step additional through the use of satellites for emergency messages, pings. and Discover My syncing. The Watch Extremely 3 can last as long as 42 hours, the longest ranking of any Apple Watch.
ZDNET Editor in Chief Jason Hiner says he is “been sporting Apple Watch Extremely on daily basis for the previous two years, and I will positively be upgrading to Apple Watch Extremely 3 for the larger display screen, the stronger 5G and satellite tv for pc connectivity, and the black colour.”
By Kerry Wan, Managing Editor / Sept. 9 at 1:33 p.m. ET
The Apple Watch Sequence 11 can last as long as 24 hours, is available in Jet Black, Rose Gold, and House Grey, and is made with 100% aluminum. We’re seeing some basic watch bands out there, together with Nike and Hermes-branded equipment.
The lineup has a number of up to date watch bands, together with some from fashionable manufacturers like Nike, and a Hermes band with a novel branded animated wallpaper.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:32 p.m. ET
Apple launched its third-generation Apple Watch SE. It options the S10 chip that helps a brand new always-on show. You possibly can play music immediately via the speaker.
The Apple Watch SE additionally options an 18-hour battery life and quick charging for the primary time — in quarter-hour of quick charging, customers can rise up to eight hours of regular use. It’s suitable with iOS 26, which opens it as much as superior options on par with the remainder of the lineup too.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:30 p.m. ET
Apple Watch Sequence 11 now has Sleep Scores, which analyzes the way you sleep utilizing advanced algorithms. You possibly can see an in depth evaluation of how the rating was concluded.
By Kerry Wan, Managing Editor / Sept. 9 at 1:24 p.m. ET
The Apple Watch Sequence 11 makes use of the optical blood sensor to trace and overview information over a 30-day interval to search out indicators of hypertension. Apple says it is anticipating FDA clearance “quickly.”
By Kerry Wan, Managing Editor / Sept. 9 at 1:20 p.m. ET
Apple highlights how the Apple Watch gives life-saving options, forward of unveiling its new smartwatch lineup.
The corporate’s advertising and marketing for the Apple Watch is powerfully efficient, transferring past technical specs to share real-world testimonials of how the machine has actually reworked lives. This method transforms the watch from a gadget into a vital piece of non-public well being and security know-how.
The Apple Watch Sequence 11 would be the first of the wearable line to help 5G connectivity. It additionally options a number of new watch faces, together with Circulation (based mostly on Liquid Glass, the design aesthetic used throughout iOS 26) and “Exactograph,” a novel design that separates hours, minutes, and seconds.
The brand new launch is Apple’s thinnest and most snug watch but, with a customized ceramic design coating utilized on the atomic stage that is twice as scratch-resistant.
By Jason Hiner, Editor in Chief and Nina Raemont, Editor / Sept. 9 at 1:17 p.m. ET
Apple is including coronary heart price sensing to the AirPods Professional 3, which was already within the Powerbeats Professional 2.
The Apple AirPods Professional 3 didn’t get the rumored temperature monitoring, which is a bummer since temperature may be taken very precisely from the ear. The wrist temperature monitoring on Apple Watch will not be simple to entry and may be inaccurate. Including temperature to AirPods Professional 3 would have given Apple’s well being ecosystem a greater alternative to compete with sensible rings like Oura on this metric, so it is a missed alternative.
By Kerry Wan, Managing Editor / Sept. 9 at 1:10 p.m. ET
Impressively, Reside Translation works between a number of AirPods Professional customers, with the translated audio broadcasting of their desired language. The characteristic runs on the iPhone’s present AI fashions.
Reside translation on the AirPods Professional will decrease the quantity of the speaker and supply a contextual translation, not simply particular person phrases. When paired with the iPhone, you’ll be able to converse naturally and get a translation to show on the display screen to the speaker.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 1:07 p.m. ET
The occasion kicked off with the AirPods Professional 3 launch. The earbuds have been designed with a multi-port acoustic structure which higher controls air stream, producing higher general sound throughout music and calls alike.
The AirPods Professional 3 even have double the lively noise cancellation (ANC) from earlier fashions, and the characteristic is 4 occasions more practical than the unique AirPods Professional. Reside Translation powered by Apple Intelligence can also be coming to the brand new AirPods Professional.
Apple says AirPods Professional 3 will last as long as 8 hours with ANC on and 10 hours with Transparency mode on. That is 4 extra hours than the earlier era. They will be out there beginning Sept. 19.
The brand new AirPods Professional may have a greater in-ear for customers. This contains new ear ideas in 5 sizes.
By Kerry Wan, Managing Editor / Sept. 9 at 1:03 p.m. ET
Apple CEO Tim Prepare dinner kicks off the stay occasion along with his signature “Good morning.” He hints that immediately’s bulletins will embody the AirPods, Apple Watch, and iPhone.
By Nina Raemont, Wearables Editor / Sept. 9 at 12:45 p.m. ET
We have made it to Steve Jobs Theater, the place Apple will unveil its newest {hardware} lineup in simply minutes. The theater is buzzing with pleasure as media and trade leaders fill in.
By Kerry Wan, Managing Editor / Sept. 9 at 12:22 p.m. ET
Whereas the official gross sales dates stay unconfirmed, Apple has historically opened up preorders on the second Friday of Sept. (or Sept. 12 this 12 months). The official launch, that means when the telephones may be demoed and bought in shops, occurs the next Friday (or Sept. 19 this 12 months).
Observe that Apple might modify these dates and occasions based mostly on product availability and stock.
By Kerry Wan, Managing Editor / Sept. 9 at 11:34 a.m. ET
Leaker Immediate Digital on Weibo just lately posted a picture depicting each new iPhone 17 colour, from the Air to the Professional Max, and it coincides with different renders and case listings we have seen. If true, we could also be wanting on the first orange-colored iPhone Professional, a sky blue end for the Air, and a few pastel choices for the usual mannequin.
By Sabrina Ortiz, Senior Editor / Sept. 9 at 10:54 a.m. ET
Bloomberg’s Mark Gurman predicted that there will not be a variety of new AI launched at Apple’s occasion. Particularly, he stated the corporate didn’t “have quite a bit up its sleeve by way of AI — at the least not within the close to future.”
In the event you’re ready for important new AI options and upgrades, you will have to take action till the launch of the extremely anticipated Siri 2.0 — which is not slated to happen till spring of subsequent 12 months. Within the meantime, there are additionally the iOS 26 AI options introduced at WWDC to stay up for (extra on that in earlier entries beneath).
By Kerry Wan, Managing Editor / Sept. 9 at 10:32 a.m. ET
The successor to the world’s hottest Bluetooth tracker is predicted to launch at immediately’s Apple occasion. Notable upgrades embody a brand new Extremely Wideband chip for extra exact monitoring, enhanced privateness options, and a longer-lasting battery. Hopefully, Apple retains the value in the identical ballpark.
By Kerry Wan, Managing Editor / Sept. 9 at 9:47 a.m. ET
A Reddit person has found a Finest Purchase promotion that means that new AirPods are, in truth, coming. The provide, legitimate from Sept. 9 to Oct. 5, provides My Finest Purchase members a $20 low cost on the AirPods Professional 3, that are anticipated to be unveiled throughout the Apple keynote immediately.
By Kerry Wan, Managing Editor / Sept. 9 at 8:55 a.m. ET
The most important query mark going into immediately’s occasion is iPhone pricing; whether or not or not we’ll see the primary improve to Apple’s handsets for the reason that iPhone 15 Professional Max (although it was justified with a storage improve).
This weekend, leaked coaching paperwork from a South Korean service firm steered that iPhone 17 costs will keep largely the identical as final 12 months’s fashions. Here is the breakdown after conversions:
- iPhone 17: $799
- iPhone 17 Air (which replaces the Plus): $899
- iPhone 17 Professional: $999
- iPhone 17 Professional Max: $1,250
Notably, the Professional Max variant prices $50 extra, although these costs could also be particular to sure nations and areas, like South Korea.
By Kerry Wan, Managing Editor / Sept. 9 at 8:37 a.m. ET
Whereas I not anticipate Apple to make main shifts to the iPhone Professional’s digital camera system — it is a regulation of diminishing returns type of factor — the rumored 48MP telephoto sensor does put a smile on my face.
The improved optics ought to drastically profit photographers and videographers desirous to seize at farther distances, with the potential of 8x optical zoom (versus digital) paving the best way for crisper and extra life like pictures.
If Apple nails the telephoto digital camera, the iPhone 17 Professional might compete nicely with the Samsung Galaxy S25 Extremely and Google Pixel 10 Professional, each of which have confirmed to be dependable long-distance shooters.
By Kerry Wan, Managing Editor / Sept. 9 at 8:27 a.m. ET
In Apple custom, the online retailer is down quickly in preparation for immediately’s product releases. You possibly can anticipate the shop to be down — as in you will not be capable to purchase and take a look at something — till the tip of the keynote. Contemplate it as safety for impulse buying habits!
By Jason Hiner, Editor in Chief / Sept. 8 at 9:21 p.m. ET
ZDNET’s Nina Raemont and I’ve landed in Cupertino and are prepared for this week’s massive occasion. Keep tuned for extra stay protection, together with hands-on pictures and movies.
By Kerry Wan, Managing Editor / Sept. 8 at 5:01 p.m. ET
Somebody has apparently found an unofficial iPhone 17 accent, and it is one you’d least anticipate. X person Sonny Dickson just lately posted pictures of what seems to be a crossbody strap for the iPhone 17 collection, with a loop that probably attaches to the underside of a cellphone case. It is orange, it is modern, and it’ll unquestionably be costly.
By Sabrina Ortiz, Senior Editor / Sept. 8 at 3:17 p.m. ET
Whereas the precise particulars on the brand new Apple {hardware} stay a thriller till the occasion begins tomorrow, we already bought the news on all the iOS 26 Apple Intelligence updates at WWDC again in June. The AI options might not be the flashiest, however a lot of them will you’ll want to enhance the way you work together together with your cellphone. A fast round-up of the options I’m wanting ahead to probably the most may be discovered beneath:
- Visible Intelligence
- Actual-time translation
- AutoMix in Apple Music
- Shortcuts utilizing Apple Intelligence
- Maintain Help
- Spatial Pictures
- Exercise Buddy
The perfect half in regards to the new options is that they don’t seem to be simply restricted to iPhone 17 customers; iPhone 15 Professional and iPhone 16 collection units are supported too. You possibly can learn extra about what every characteristic does, and a few further ones to stay up for right here: 7 useful AI options launching in iOS 26 subsequent week.
By Nina Raemont, Wearables Editor / Sept. 8 at 11:18 a.m. ET
May Apple add coronary heart price monitoring to its latest AirPods lineup? The Apple-owned Powerbeats Professional 2 unveiled earlier this 12 months with the characteristic, and the train earbuds share the AirPods Professional 2’s H2 chipset. It isn’t unreasonable to foretell the characteristic’s arrival in Apple’s newest earbuds.
By Nina Raemont, Wearables Editor / Sept. 8 at 10:32 AM ET
Apple is releasing its new watch lineup amid a aggressive panorama of well being wearables. Its smartwatch launch tomorrow, which reportedly contains the discharge of the Sequence 11, Extremely 3, and presumably an SE 3, may preserve its income momentum, which surpassed $100 billion in Q2, going, in keeping with Counterpoint Analysis.
Counterpoint credit the “steady evolution” of the model’s well being and health-monitoring options for its income achievements. Apple may unveil extra well being developments at tomorrow’s occasion, as rumors a couple of new hypertension monitoring characteristic or AI-infused well being coaches swirl.
By Jason Hiner, Editor in Chief / Sept. 8 at 9:21 a.m. ET
Okay, so we’re doing this. A lot of Apple occasion protection incoming on ZDNET this week. What are you anticipating probably the most from Apple, or what do you need to know popping out of tomorrow’s iPhone, Apple Watch, and AirPods launch? Hold forth within the feedback beneath.
By Nina Raemont, Wearables Editor / Sept. 6 at 5:18 p.m. ET
Apple’s newest smartwatch software program, WatchOS 26, has given us a couple of glimpses at what the Sequence 11 is able to. Outdoors of these software program updates, I am holding my eyes and ears open for rumors, murmurs, and whispers on Apple’s subsequent wearable. Listed below are seven options we’re at the moment .
- Sleep scores
- Elevated brightness on the Sequence 11
- A bigger show on the Extremely 3
- A brand new processor and sooner chip
- Satellite tv for pc connectivity on the Extremely 3
- A revamped Well being app
- Blood stress monitoring
By Jason Hiner, Editor in Chief / Sept. 6 at 4:32 p.m. ET
Whereas the iPhone has just about all the smartest AI apps out there from the most recent AI trailblazers, it lacks the type of deep integration of AI options which are solely out there on the intersection of the working system and the most recent {hardware}.
Listed below are 7 competing providers and options I would wish to see Apple undertake with the iPhone 17:
- ChatGPT’s Voice Mode
- Pixel 10’s Professional Res Zoom
- Google’s Magic Cue
- Anthropic’s Deep Analysis
- Finest Take from Google Pictures
- A lot broader language help
- Google’s Conversational picture modifying
Whereas the delay in rolling out Apple Intelligence options might not have appeared to harm the iPhone throughout the previous 12 months, Apple might want to shut the hole to keep away from the iPhone 17 feeling like a tool that is a step behind. As of proper now, Google could make a reasonably robust case that it gives the neatest cellphone cash should purchase.
By Kerry Wan, Managing Editor / Sept. 6 at 4:02 p.m. ET
Leaks and rumors have steered that the upcoming collection of Professional iPhones will characteristic a redesigned digital camera bar, with the identical association of cameras within the upper-left nook as earlier fashions, flanked by further sensors on the correct aspect — all upheld by a protruding module. For cellphone lovers, assume Poco M4 Professional design.
There will even be a two-toned portion of the again panel that capabilities as a wi-fi charging space. If we get fortunate, Apple might even give us reverse wi-fi charging, a characteristic prevalent on Android flagships that permits you to cost different Qi-supported units when set on the again of the cellphone.
By Kerry Wan, Managing Editor / Sept. 6 at 3:27 p.m. ET
An ultra-thin and lightweight iPhone could be refreshing to see from Apple, as its present four-iPhone lineup has remained in place for the reason that iPhone 12 collection in 2020.
The iPhone 17 Air will reportedly characteristic a big show measurement, a titanium body, and a revamped digital camera bar with solely a single sensor.
Additionally: If these iPhone 17 Air rumors are actual, my previous cellphone is about to be retired
Apple can also be anticipated to interchange the iPhone 17 Plus with the iPhone 17 Air, as customers have proven the least curiosity within the former mannequin. This doubtlessly positions the Air mannequin as each one of the best massive iPhone that does not price as a lot because the Professional Max and probably the most transportable for individuals who need that.
Zoom out a bit, and also you may even be wanting on the beginnings of what an iPhone Fold expertise may very well be like in a 12 months or two.
By Kerry Wan, Managing Editor / Sept. 6 at 3:02 p.m. ET
Whereas rumors of the upcoming merchandise have been swirling over the previous 12 months, no preview is extra official than Apple’s occasion invitation graphic, full of sufficient Easter eggs to maintain followers excited and journalists engaged.
This 12 months, we’re seeing an Apple brand shimmering in blue, orange, pink, and yellow, adopted by the phrases “Awe dropping.” My three theories for what the design implies are…
- iPhone 17 Professional colours: Anticipated to include Orange, Black, Silver, and Darkish Blue
- A vapor chamber for cooling: This 12 months’s Apple occasion invitation additionally resembles a warmth map — reds and oranges trace at heat, whereas the cooler blues recommend temperature regulation. That may very well be a delicate nod to approaching thermal enhancements.
- Different temperature options: We might doubtlessly see physique temperature and blood stress monitoring throughout new AirPods and Apple Watches.
By Sabrina Ortiz, Senior Editor / Sept. 6 at 3:00 p.m. ET
Apple has confirmed by way of social media that this 12 months’s fall occasion will happen on Sept. 9 at Apple Park in Cupertino, California. Choose members of the press, together with ZDNET’s Jason Hiner and Nina Raemont, will attend in particular person, however the public will likely be invited to hitch just about by way of livestream.
Whereas Apple’s September occasion was open to a stay viewers, consisting of members of the media, trade analysts, workers, and companions, the corporate additionally held a livestream in order that the general public may tune in and watch its latest merchandise launch in actual time.
The livestream was hosted on Apple’s principal web site and YouTube, opening as much as viewers a number of minutes earlier than begin time. This 12 months, the occasion kicked off at 10 a.m. PT / 1 p.m. ET, with replays being broadcasted at this level.