Everybody is aware of millennials get a nasty rap. In keeping with Bloomberg Information reporter Charlie Wells, it’s an unfair one. In his forthcoming e book, What Occurred to Millennials, Wells launches a protection of his oft-maligned era. Born into an period of unprecedented optimism, he explains, millennials got here of age simply as that optimism collapsed, leaving them upset with the world—and with themselves.
We’re thrilled to publish an tailored excerpt from the e book at this time. Within the Nineteen Eighties and ’90s, Wells writes, the U.S. performed a nationwide social experiment designed to artificially increase youngsters’ shallowness. The outcome? A era paralyzed by perfectionism and determined for sincere suggestions.
Now, Wells says, as millennials turn out to be the mother and father, academics, and CEOs shaping society, it’s time to inform the reality about their story. —The Editors


Ask individuals to establish at this time’s most egocentric era, and so they’ll doubtless say it’s mine: millennials. Even when they’ve heard of Technology Z and the most recent generalizations besetting those who adopted us, millennials have been those, they’ll clarify, who introduced the time period “selfie” into the lexicon. We’re those reputed to spend cash on short-term discretionary items resembling costly avocado toast reasonably than long-term investments. We’re those who delay marriage, childbirth, and maturity itself. And we’re those who spearheaded the notion of “cancel tradition.”
In keeping with our critics, such habits is all about making ourselves really feel good within the second, different issues be damned. When individuals hunt for explanations, they ceaselessly cite know-how: smartphones, social media, influencer tradition—all of which got here of age similtaneously we did.
Know-how is a serious piece of the millennial story. But it surely’s not the one one. Central, as nicely, is a concerted social experiment that took form in the USA throughout our most early life.
It was an experiment centered on the valorization of shallowness.