The First Descendant developer/writer Nexon has been accused of utilizing a collection of “embarrassing” AI-generated TikTok commercials, a minimum of certainly one of which is alleged to have imitated an actual content material creator.
As collated by u/iHardlyTriHard on Reddit by scrolling on their For You Web page for simply quarter-hour, they got here throughout 4 advertisements, together with one other two “low effort advertisements that are not particularly AI”.
Because the OP factors out, the problem is not using generative AI in and of itself, however the truth that a minimum of one advert makes use of the likeness of DanieltheDemon – and we do not but know if it was with their consent or not.
The AI advertisements are worse than you assume
byu/iHardlyTriHard inTheFirstDescendant
“It is actually a kick within the tooth to TFD content material creators for them to be utilizing AI for advertisements like this as a substitute of precise content material creators, particularly since Nexon Creators has over 8.8k individuals signed as much as it,” the put up writer defined.
“If I noticed these advertisements earlier than taking part in the sport, I would assume the sport was 1) pretend, 2) some type of rip-off, virus, or phishing try,” stated one participant.
Some gamers report that the group behind The First Descendant’s TikTok account are “deleting feedback” from individuals who name the advertisements out, and “they delete and re-upload the AI advertisements at any time when they get an excessive amount of backlash within the feedback“.
On the time of writing, Nexon has not publicly commented on suggestions from gamers concerning the commercials. Eurogamer has reached out for remark and can verify if/after we hear again.
On the finish of July, gamers similiarly hit out at The Alters developer 11 Bit Studios after AI prompts had been found in each subtitles and flavour textual content within the sport, intimating routine use of huge language fashions (LLMs) with out disclosure. 11 Bit Studios later insisted the controversial parts found by gamers had been both “momentary” property “by no means meant to be a part of the ultimate launch” or utilized in a “very restricted method”.